Facteus’ recently launched Pulse data product continues to raise the bar in its latest rankings in Consumer Transaction Data Performance on Maiden Century’s IDEA platform. Pulse has already jumped its top rankings to 77 consumer companies’ KPIs from 65 just one month ago at launch. Notably, Pulse ranks first in 28 companies’ KPIs in forecast accuracy and top 3 in 49 other KPIs.
“This improvement in Pulse’s rankings continues to reinforce our strategy to build the most holistic and stable view of consumer spending through multiple direct partnerships”
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“This improvement in Pulse’s rankings continues to reinforce our strategy to build the most holistic and stable view of consumer spending through multiple direct partnerships,” said Lorn Davis, Head of Product & Strategy at Facteus. “We are excited to utilize the IDEA platform to monitor our accuracy as we continue to onboard more transaction data partners.”
The perspective that Maiden Century provides the market as an independent platform for data insights is invaluable in helping the Alternative Data industry mature and grow. As a result, IDEA can empirically measure alternative data products using rigorous modeling methodologies to provide the most unbiased view on predictive accuracy.
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“Facteus continues to demonstrate that there is always room to improve predictive performance for Alternative Data providers, and objectively quantifying these improvements is one of the major benefits Maiden Century provides for the industry,” said Don Wood, CRO of Maiden Century.