Coin Out Inc. announces a first of its kind, universal data platform, providing real-time access to product purchases in the brick-and-mortar and online ecosystem. CoinOut Data™ powers intelligence for some of the leading Banks, Consumer Packaged Goods Brands and Market Research Companies. CoinOut’s machine learning technology enables transaction recognition at scale without manual review, opening up a more affordable world of customer and transaction insights.
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“Since day one, our team has focused on building a scalable platform to unearth the value of line-item data. For too long, this data has been hard to access for CPG brands who need visibility in all channels to grow. We are thrilled to release our platform to brands and retailers of all shapes and sizes to level the playing field,” said CoinOut CEO Jeff Witten.
The platform makes it possible for CPG brands and other partners to generate their own data reports on any brand or SKU sold in-store and online. Reporting delivers actionable insights at the customer level, identifying trends in purchasing to inform and ultimately adjust strategy.
The company will be releasing a new feature in the coming weeks that allows companies to create their own proprietary customer panel, a customized experience to understand customer and brand preferences dictated by truth in purchasing rather than antiquated market research.
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