A major CPG company activated BIGtoken’s proprietary consumer panels to create insights and audiences. The campaign resulted in a 45% purchase lift at participating stores.
BIGtoken, built by SRAX, Inc. (NASDAQ: SRAX), a permission-first consumer data management platform, released a new case study displaying results when one of the largest global food and beverage companies activated BIGtoken’s proprietary panels and audiences to drive purchases of its new product.
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@BIGtoken_App Insights-Driven Digital Campaign Outperforms All Other Marketing Tactics for Major CPG Client, New Case Study Shows
The campaign included BIGtoken’s opted-in consumer insights to create a niche target audience of people who are likely to purchase the client’s new product. BIGtoken matched the panels with thousands of attributes from users connecting their credit cards, social and loyalty accounts, sharing their location and historical data, and more to create different audiences.
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The client learned common attributes around their potential purchasers and BIGtoken activated these audiences across paid social and programmatic display. As a result of employing BIGtoken, this campaign had the highest recall rate of all channels, outperforming in-store tactics and other digital offers. In addition, 84% of shoppers who saw the BIGtoken ads said they did or were likely to purchase the product. BIGtoken reported a 45% purchase lift.
“This new case study underscores the sheer power and capacity the BIGtoken platform has in identifying real purchase intenders within niche markets and then building those audiences at scale,” said George Stella, EVP of BIGtoken. “We leveraged the full scope of the platform for this major CPG company from activating against our panel insights-driven audiences to measuring campaign effectiveness on purchase intent. BIGtoken is a closed loop solution, which is what makes this platform unlike any other.”
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