ZINFI Technologies, Inc., a leading provider of partner relationship management (PRM) software solutions, today announced its software business has ended 2020 with a 60% year-over-year increase in the total number of customers for its partner relationship management (PRM) solution and a 42% increase in customers for its partner marketing management (PMM) solution. In addition to expanding its customer base, ZINFI also received recognition from the analyst firm Forrester Research and the crowd-sourced review site G2 for its industry-leading PRM and PMM solutions.
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Among other milestones in 2020, ZINFI added new enterprise accounts for its software across the technology, manufacturing, information-technology and financial sectors. ZINFI also introduced PRM solutions for smaller organizations that are building channels to recruit, onboard, train and enable partners with deal registration and lead management solutions.
Among ZINFI’s major technology innovation accomplishments was its relaunch of the entire platform on Microsoft Azure, leveraging Azure’s fully redundant, secure and always-on capabilities with distributed data management capabilities to comply with regional data privacy issues.
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ZINFI continues to attract broad recognition from both users and analysts for its innovation in channel management automation. In November 2020, ZINFI consolidated its leadership position in Unified Channel Management (UCM) when it was again named a leader in the Forrester Wave™:
Partner Relationship Management, Q4 2020 report. ZINFI earned perfect (5 out of 5) scores for its “Product innovation roadmap” in the “Strategy” category and for “Partner coselling and comarketing” in the “Current offering” category. ZINFI also tied for the highest score among the participants in “Partner performance and incentives”
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