Privitar, the leading data privacy platform provider, released the latest version of the Privitar Data Privacy PlatformTM, which includes new Right to be Forgotten functionality and enhanced enterprise-ready features designed to strengthen customers’ ability to safely use sensitive data for analytics and machine learning.
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“Privitar’s new Right to be Forgotten functionality makes it easy for customers to keep and continue to leverage all of their data, while respecting individuals’ rights to privacy, and remaining compliant with GDPR.”
Companies must comply with GDPR and support Right to be Forgotten requests, but doing so can be quite difficult and costly for businesses. When a request is received, it typically requires deleting all data for that individual so that it can no longer be processed or analyzed, and ensuring that data is removed from all instances. Not only is it challenging to ensure that all data touch points are accounted for, deleting data inherently reduces the analytical value of the data set.
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“We believe that the best strategy is to take a privacy by design approach, so that all individuals have their privacy protected; Right to be Forgotten erasure requests aren’t unnecessarily arduous to comply with, and businesses are able to maintain the full analytic value of their data,” said Steve Totman, Chief Product Officer at Privitar. “Privitar’s new Right to be Forgotten functionality makes it easy for customers to keep and continue to leverage all of their data, while respecting individuals’ rights to privacy, and remaining compliant with GDPR.”
Through Privitar’s Right to be Forgotten capabilities, customers are able to use their de-identified data for analysis while complying with the Right to be Forgotten article in GDPR. Privitar’s solution removes unique token mappings in the token vault, and an individual’s de-identified data may be considered out-of-scope of Right to be Forgotten. The individual can no longer be re-identified (“unmasked”) and the de-identified data retains value as it is still available for analysis.
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