Online privacy leaders announce the launch of the Global Privacy Control (GPC), a new standard web browsers and websites can use to simplify making and handling online privacy requests – particularly requests like “Do Not Sell” (do not sell my data to third parties without my consent).
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Such online privacy requests have only recently been made possible due to new consumer privacy laws like the California Consumer Privacy Act (CCPA) and Europe’s GDPR, but consumers have lacked tools and standards to invoke their newly-won privacy rights.
Now, rather than having to click on individual links across many websites, internet users can communicate their privacy preferences in one step via the “Global Privacy Control” (GPC).
The GPC enables new technology, like browsers from Mozilla and DuckDuckGo and browser extensions from Abine and Disconnect, that sends a signal to participating websites. This signal communicates a Do Not Sell request as outlined in CCPA regulations and conveys a general request that data controllers limit the sale or sharing of the user’s personal data, as outlined in the GDPR.
The specification has already been implemented by several leading national publishers at time of launch, and many others are expected to follow suit, driven by growing consumer demand for more privacy controls.
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