McAfee Evolves Technology to Bring Consumers Integrated Security Experiences for New Realities of Living Life From Home

New Product Suite Functionalities Include Social Media Protection, Tech Scam Protection & More

McAfee announced its latest consumer security portfolio that includes enhanced products with better user experiences such as a native VPN and new features, including integrated social media and tech scam protection. Meeting consumers in their current realities, these new functionalities are designed to protect users from current threats as they navigate professional and personal life from home.

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“We are ensuring consumers have the right solutions that allow them to enjoy their connectivity and focus on what matters most to them- their family and their friends.”

“We are at a point in time where consumers need integrated, intuitive protection for all aspects of their digital lives- from working to shopping, learning, entertaining from home,” said Baker Nanduru, VP of Endpoint Segment for McAfee’s Consumer Business. “We are ensuring consumers have the right solutions that allow them to enjoy their connectivity and focus on what matters most to them- their family and their friends.”

Security and Privacy Get a Boost

McAfee Labs found an average of 375 new threats per minute via malicious apps, phishing campaigns malware, and more, according to its McAfee COVID-19 Threat Report: July 2020. To address these threats, and combat over $130 million total loss in the U.S. due to coronavirus-related scams, McAfee’s product lineup includes the following updates and enhancements:

  • Tech Scam Protection: McAfee WebAdvisor now provides a warning when visiting websites that can be used by cybercriminals to gain remote access to your PC, combating the $55 million total fraud loss in the U.S. due to tech scams.
  • Advanced Malware Detection: McAfee enhanced its machine learning capabilities to improve overall time to detect emerging threats across devices as well as added protection against file-less threats.

Improving the Customer Experience

Consumers default to convenience over security, making protecting themselves online an afterthought until it is too late, and they become compromised. The indifference is staggering – when surveyed, 78% of U.S. consumers admitted that the current pandemic and increased fraud had no influence when choosing alternative banking or shopping apps/websites with more security measures.

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At a time where returning to previous routines is still uncertain and internet usage continues to climb, McAfee recognizes consumers need intuitive solutions that allow them to devote attention to what matters most to them right now, including:

  • A Better User Experience: An improved PC and app experience with easier navigation and readable alerts, and clear call to actions for faster understanding of potential issues.
  • Native VPN: Easier access to VPN and anti-malware device protection via one central place and log-in.
  • Updated Password Protection: Access iOS applications even faster with automatically filled in user account information and passwords in both apps and browsers on iOS devices.

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