Lusha continues to solidify its position as an industry leader in consumer data security, privacy, and compliance
Lusha, the B2B go-to-market intelligence platform, announced that it has achieved full compliance with the California Consumer Privacy Act of 2018 (CCPA). This certification demonstrates Lusha’s dedication to ensuring customer privacy and commitment to maintaining the highest standards of data protection in the industry. Last month, Lusha achieved full compliance with the General Data Protection Regulation (GDPR), a significant milestone in data privacy. Lusha is also the only sales intelligence solution accredited under ISO 27701, the highest international privacy standard.
The CCPA is a state statute that is intended to enhance privacy rights and consumer protection for residents of California. It gives consumers specific rights and stricter control over the personal information that businesses collect about them, as well as how their private data is used. Much like GDPR in Europe, CCPA helps ensure that companies protect consumers’ personal information from misuse.
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The landmark law has underscored California’s position as the US frontier in data privacy legislation. The recent California Privacy Rights Act (CPRA) amendment to the CCPA expands its coverage to business contacts as well as B2B transactions.
“We are proud to announce that Lusha has achieved full compliance with the CCPA. This certification shows our strong commitment to data privacy and compliance,” said Yoni Tserruya, Co-founder and CEO of Lusha. “Our teams have worked hard to keep consumer data safe while providing our customers with reliable and valuable intelligence for their business needs. By being CCPA compliant, Lusha gives our customers a competitive advantage, helping them build trust and maintain strong relationships with their own clients in a world where privacy is increasingly important.”
As part of Lusha’s compliance with this law, the company has undergone a third-party audit by TrustArc. Lusha’s California data cleansing process will not only ensure that the company adheres to CCPA requirements but will also further help to ensure a high standard of data accuracy and relevancy.
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