Retailers turn to more sophisticated order management systems to support omnichannel strategies.
Gartner, Inc., the leading research and advisory firm, recognized Deck Commerce in the 2021 Market Guide for Retail Distributed Order Management Systems.
This market guide provides retailers insight and research into early or emerging markets, and outlines what key capabilities vendors can provide within the market. And the research shows what many already know—demand for more robust order management is surging. According to the report, “a wider number of Gartner clients are now expressing an elevated interest in these systems and their potential benefits, as consumers increase their use of online order fulfillment options.”
With omnichannel buying habits continuing to be the new normal for consumers, the report explains that retailers now require more advanced order orchestration logic to power ship to store, ship from store, curbside pickup etc.—something retailers only using an ERP or storefront struggle to do efficiently, or cost-effectively.
The report encourages retail leaders considering adopting a distributed order management (DOM) system to first assess the complexity of their current operations. According to Gartner analyst, Tom Enright, distributed order management systems are not one size fits all and evaluations should be made based on meeting critical fulfillment scenarios and matching overall capabilities to business goals.
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