Constellation estimates that the price optimization software market will be $2.01 billion by 2025
Zilliant, the industry leader in intelligent B2B price optimization, price management and sales guidance software, today announced the inclusion of Zilliant Price IQ in the Q1 2021 Constellation ShortList for price optimization solutions.
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“We’re thrilled that Price IQ has been recognized by Constellation Research as a top 10 price optimization solution”
According to Constellation Research, “Constellation evaluates more than 40 solutions categorized in this market. This Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.”
“We’re thrilled that Price IQ has been recognized by Constellation Research as a top 10 price optimization solution,” said Zilliant President and Chief Executive Officer Greg Peters. “With more than 20 years of experience helping companies reimagine how to tackle complex pricing challenges, we know firsthand that generating rational prices that sales reps and customers will accept is no easy feat. Price optimization is the ideal solution to deliver market-aligned, dynamic prices that can also maximize the margin or revenue goals of the business.”
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Threshold criteria used by Constellation Research in defining the Q1 2021 Constellation ShortList, which includes both business-to-business and business-to-consumer solutions, required the price optimization solution to:
- Support multiple pricing models
- Enable complex promotion rules
- Manage price lists
- Prescribe pricing segmentation
- Facilitate markdown scenarios
- Deliver dynamic pricing
- Provide advanced analytics
- Create price optimization models
- Collect competitive insights
- Apply machine learning and artificial intelligence to identify, learn and predict new models
- Integrate with CPQ and order orchestration systems
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