Company accelerates momentum with launch of Pricing Plus and Agentic AI, empowering companies to transcend spreadsheet-based pricing
Zilliant, the leader in pricing lifecycle management, announced it ended 2025 with significant market momentum, driven by a wave of product innovations designed to help companies transcend manual pricing methods. As B2B organizations faced increasing pressure from tariffs and market volatility throughout the year, Zilliant delivered industry-first AI capabilities and strategic solutions to transform pricing from a spreadsheet-managed task into a driver of profitable growth.
The company’s momentum is underscored by its latest customer addition of the year: a new partnership with Julius Hoesch GmbH & Co. KG, a leading chemical distributor. Julius Hoesch selected Zilliant to modernize price setting and execution across sales and e-commerce in parallel with the company’s migration to the SAP S/4HANA Public Cloud.
Modernizing Pricing for Chemical Distribution
Chemical distributors face distinct challenges, including manual spreadsheets, frequent re-quoting due to daily cost swings and customer-specific prices that are difficult to align across channels. To address these issues during its SAP cutover, Julius Hoesch will use Zilliant as a single entry point in Salesforce—supported by deep SAP S/4HANA integration—to automate cost pass-throughs and provide explainable pricing guidance.
“In chemical distribution, where cost volatility is the norm, calculating prices was long perceived as high-value seller work,” said Stephan Andreas, Managing Director, Julius Hoesch. “Now technology can handle this complexity, and our salespeople will spend more time developing customer intimacy and delivering fair prices faster.”
“We chose Zilliant because it’s built for chemical distribution and fits our stack,” said Lukas Thuir, Marketing Director, Julius Hoesch. “By unifying work in Salesforce, backed by S/4HANA and analytics at every step—from price waterfalls to churn-risk and next-best-buy actions—we remove manual effort, support fair, consistent pricing and strengthen customer lifetime value.”
Zilliant CEO Pascal Yammine added, “We’re excited to partner with Julius Hoesch. Distributors are moving away from manual quoting, spreadsheet pricing and tool sprawl. Zilliant centralizes pricing outside ERP, embeds everything in Salesforce and makes prices transparent and fair, so customers buy with confidence and companies grow lifetime value.”
Leading Industry Evolution Through AI and Policy Disruption
In 2025, Zilliant cemented its role as a thought leader by identifying and addressing the macroeconomic forces shaping B2B commerce. Through two landmark studies—the Business Impact of Tariffs 2025 Survey and the 2025 Pricing Technology Trends Report—Zilliant highlighted critical market vulnerabilities. With 44% of U.S. businesses planning to pass tariff costs to customers and a majority of enterprises still hampered by manual pricing methods, the industry faced a clear mandate: modernize or lose margin.
Zilliant responded to these disruptions with a series of defining product innovations:
- Agentic AI with Industry-First MCP Server: Addressing the need for speed and intelligence, Zilliant unveiled Agentic AI in October. This industry-first Model Context Protocol (MCP) Server allows autonomous agents to secure pricing data instantly, ending the era of manual data retrieval and enabling rapid response to market volatility.
- Pricing Plus: Launched in November, Pricing Plus directly targets the operational gaps found in Zilliant’s research. It provides a streamlined path for companies to move beyond spreadsheets, preventing the margin leakage that often occurs during economic shifts.
- Precision Pricing Platform: To unify strategy and execution, Zilliant consolidated its portfolio under the Precision Pricing Platform, giving customers a single source of truth to navigate complex policy changes and tariff impacts with confidence.
“Pricing should create advantage, not anxiety,” said Yammine. “Our mission is to democratize pricing by bringing world-class capabilities to every business. Pricing Plus extends decades of enterprise pricing leadership to more companies, turning pricing into a modern growth engine. This is the next era of pricing, and we are leading it.”
Industry Recognition and Awards
Zilliant’s innovation was recognized across the industry throughout 2025:
- Gartner® Market Guide: Zilliant was named a Representative Vendor for B2B Profit Optimization Software in the 2025 Gartner® Market Guide for B2B Profit Optimization Software.
- Globee® Awards: Zilliant CPQ earned a Silver Globee Award in the SaaS Solution category.
- SaaS Awards: Zilliant Gen AI Pricing Analytics was shortlisted for Best AI-Powered SaaS Solution in the 2025 SaaS Awards.
- SAP Store: In March, Zilliant CPQ became available on the SAP Store, further cementing the company’s strong partnership with SAP and its ability to deliver seamless integrations for customers.