Growth funding package will help support the company’s expansion through a revenue-based funding model that does not involve any dilution or governance involvement
Transitiv, a platform that drives consistently better decisions in brand networks, has landed a funding package from Decathlon Capital Partners to accelerate its growth.
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The revenue-based investment package will enable Transitiv to expand its sales and customer-services teams to support new franchisors and customers. The package also will fund continued product enhancements.
Headquartered in Atlanta, Transitiv works with franchised business, auto dealerships and other brand-network businesses. It collects data from their existing systems like POS, CRM, Loyalty, etc., aggregates it and gives context to franchises performance, then provides prescriptive recommendations to franchisees to optimize the businesses performance.
“The explosive organic growth of Transitiv reflects the successes of the customers who have turned to us as their go-to platform for franchise intelligence and highly targeted, highly effective recommendations that drive business growth,” said Christian PIllat, Chief Executive Officer of Transitiv. “Our talented team has created products that help owners of franchised locations and auto dealerships produce more qualified sales leads, lower their customer-acquisition costs, boost their revenues, and optimize their business.”
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Chris Risey, Vice President of Decathlon Capital Partners, said Transitiv has developed a significant competitive advantage with its patented technology, deep domain expertise and proven business model.
“Its founders and management team are experienced, successful entrepreneurs,” Risey said. “Transitiv is well-positioned to maintain and build its leadership as the leading franchise intelligence technology and marketing automation verticals.”
The investment was structured as a revenue-based finance arrangement, meaning no equity or ownership was exchanged for growth capital. Instead, the growth funding will be repaid through a small portion of Transitiv’s future revenue.