Tackle.io, a software company dedicated to helping software providers accelerate revenue through Cloud Marketplaces, announced $7.25 million in Series A funding. The round was led by Bessemer Venture Partners.
Cloud Providers are changing the way enterprise software is bought and sold. As a result, software buyers are turning to the Cloud Marketplaces for third-party software purchases, allowing them to consolidate IT spend, simplify procurement, take advantage of committed spend with Cloud Providers, and accelerate time to value. Forrester predicts that 17% of the $13 trillion in B2B spend will flow through Marketplaces by 2023. However, for software organizations, trying to launch successful channels via a Cloud Marketplace is time-consuming, requires internal engineering resources, and each Marketplace is different.
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“As consumer patterns continue to enter the B2B world, we believe online purchasing options will be demanded by enterprise software buyers,” said John Jahnke, CEO of Tackle.io. “Marketplaces offer an avenue for sellers to sell the way that buyers want to buy. Our mission at Tackle is to make the experience of selling via the Marketplace more seamless than doing business directly.”
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Founded in 2016, Tackle is solving the problem of making the software buying process friction-free for buyers and sellers. Tackle’s Cloud Marketplace Platform drastically reduces time to list and sell products on Marketplaces, while giving software providers the tools they need to run their Marketplace business effectively. Sellers embrace Marketplace because of its easier access to budget dollars, streamlined contracting, and the opportunity to co-sell with the Cloud Providers. Buyers love the new avenue as it offers faster access to tools to enable digital transformation and more channels to scale cloud contracts to get volume-based discounts.
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