Adelaide-based sign quoting platform processes $75 million in merchant orders across 100 countries as sign shops replace manual pricing with automated, self-service design tools.
Sign Customiser, a sign quoting software platform, has processed more than $75 million USD to date in merchant sales over the past 4 years. More than 700 sign shops across 100 countries now use the software to automate how they price and sell custom signage online.
The milestone reflects growing demand for tools that eliminate manual quoting in the signage industry. Most sign shops still prepare custom quotes using spreadsheets, then email pricing back and forth with customers over days. The majority of those quotes never convert.
Sign Customiser replaces this process with an embeddable product customiser widget that lets customers design, price, and purchase signs directly on a shop’s website — typically in under two minutes.
“Sign shops were spending half their week on quotes that went nowhere,” said Matthew Attanasio, founder of Sign Customiser. “Now their customers design, price, and pay for their own signs — and every order arrives production-ready. There’s nothing to figure out, they just make it.”
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Growth Accelerating
The platform’s growth has accelerated sharply. November 2025 saw $2.6 million USD in merchant orders processed — a 48 percent increase over October. Black Friday weekend alone accounted for $1.5 million in orders. To date, more than 200,000 orders have been processed through the platform, with an average order value of $347 USD.
Merchants are operating across 22 currencies. These are commercial-grade transactions — custom business signage, architectural lettering, LED neon, and production signage — not novelty products.
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How It Works
Sign Customiser embeds into any e-commerce website as a product customizer widget. It integrates natively with Shopify, WooCommerce, Wix, Squarespace, and Etsy, and connects to custom-built sites via API. Customers upload a logo or image, select materials, sizes, colours, and finishes, then see a live visual preview with real-time pricing. Completed orders include production-ready vector files and full specifications.
The platform handles complex pricing calculations automatically — factoring in material costs, sizing tiers, colour options, and shipping — and supports AI-powered design tools that convert uploaded photographs into sign-ready