New AI-powered assistant adds smart features to email—and unlocks new revenue streams for service providers.
Openwave, a global leader in carrier-grade messaging platforms, announced the launch of the AI Smart Assistant—a white-label solution designed for Communication Service Providers (CSPs) to enhance their existing email services with intelligent, AI-powered functionality.
It’s not just about enhancing the user experience—it’s also a powerful revenue driver. With just 5% user adoption, operators can see meaningful ROI.”
— Ciaran McGovern,
AI Smart Assistant brings next-generation productivity to the inbox by embedding intelligent capabilities directly into existing webmail and mobile apps. It delivers a suite of features— Smart Reply, Smart Compose, Message Summarization, and Translate—designed to streamline how users communicate in an increasingly digital and multilingual world.
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“With consumer behavior rapidly evolving due to the mainstream adoption of generative AI, Openwave’s AI Smart Assistant makes email smarter, faster, and more user-centric,” said Ciaran McGovern, CEO at Openwave. “It’s not just about enhancing the user experience—it’s also a powerful revenue driver. With just 5% user adoption, operators can see meaningful ROI. It empowers our partners to unlock new monetization opportunities with minimal operational overhead—a low-lift, high-impact way to modernize a service nearly every user depends on.”
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As a white-label, opt-in premium add-on, AI Smart Assistant offers a turnkey revenue opportunity for CSPs. Designed for rapid deployment, AI Smart Assistant is backed by easy payment options, enabling seamless subscription billing without the need for complex integration with BSS systems.
Key benefits for MNOs and ISPs include:
Revenue generation via user-paid subscriptions
Data privacy-first design, ensuring user information is only shared with third-party AI engines upon consent
Reduce churn at every stage – Smart, intuitive tools like Reply, Summary, Compose, and Translate help retain users during onboarding and migration.
Boost end-user activation – AI Smart Assistant re-engages dormant users and drives clicks through curiosity-led marketing.