Nacelle, the headless commerce platform for eCommerce retailers, has raised $18m in Series A funding to grow its business. The L.A. based startup delivers dramatic improvements in page load speeds and overall shopping experience for eCommerce websites on desktop and mobile.
The speed gains and the app-like shopping experience enabled by Nacelle’s technology have translated into a 25%+ uplift in conversion rates, higher average cart sizes and increased product catalog discoverability. Plus with Nacelle, stores can handle large traffic spikes without crashing or slowing page loads (essential to direct-to-customer (D2C) brands that use drop release models or affiliate marketing).
The Nacelle platform delivers headless functionality and performance improvements while working with a brand’s existing eCommerce technology stack, including leading eCommerce platforms. There’s no need for lengthy and risky data migrations or changing systems and processes. And by giving eCommerce development teams highly scalable APIs, backend flexibility, and advanced frontend components, they can use best-of-breed technology for an optimal headless build, unique to their business needs.
Read More : SalesTechStar Interview with Scott Lasica, Chief Sales Officer at Stream
The latest funding round was led by Inovia Capital and included previous investors Index Ventures and Accomplice, with Lerer Hippeau, High Alpha, Silas Capital also participating. Nacelle will use the new funding to build and add new functionality to its product and expand its team. The company expects to triple in size over the next twelve months with new hires in Software Engineering, Sales, Marketing, Product and Customer Success.
Read More : Three Ways to Measure Whether Sales and Marketing Teams are in Sync