Mahalo builds brand loyalty and reduces support costs for manufacturers
Mahalo, a new end-to-end post-purchase experience (PPX) platform, announced $2.6 million in pre-seed funding and the launch of their software for small and midsize manufacturers. Designed to make North American manufacturing firms more competitive on a global scale, Mahalo enables producers of consumer and industrial products to modernize their customer support utilizing generative AI. Motivate Venture Capital led the oversubscribed round, with participation from Diagram and Bridge Venture Fund.
The end-to-end platform tackles product troubleshooting, warranty claims, registration, usage questions, and follow-on purchases. Its customer portal utilizes generative AI to troubleshoot and answer product-related questions, reducing unnecessary customer interactions and simplifying the entire equation. By streamlining and automating workflows and addressing product challenges, Mahalo enables manufacturers to execute a seamless post-purchase customer experience, reducing support costs while increasing follow-on sales.
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The cost of warranty management in particular remains an ongoing issue for electronics and appliance manufacturers worldwide, with over $50B paid out each year in product warranty claims. Without a centralized solution to process warranties, manufacturers often handle claims one by one, resort to replacing entire products rather than making minor repairs, and offer little structure or guidance to customer service representatives. The lack of organization leads to dissatisfied parties on all ends of the process.
“Mahalo is the first purpose-built solution of its kind,” said Mahalo Co-founder and CEO Robert Lowe. “It’s all about empowering the product buyer and building a trusted and transparent relationship with the manufacturer. End customers use the platform to register their product, troubleshoot issues, and submit and resolve product claims.”
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Robert has been immersed in the world of entrepreneurship and AI for nearly 20 years; this is his fourth company leveraging artificial intelligence. Of note, he previously co-founded Wellspring Worldwide, an open innovation software provider sold to a private equity fund, and PittPatt, a facial recognition software company acquired by Google.
“Manufacturing, specifically warranty processing and fulfillment, is an industry that desperately needs the power of generative AI,” said Frederic Latreille, General Partner at Diagram. “The Mahalo team identified that gap in the market and has created a highly effective solution.”