Impact, the global leader in partnership automation, recently wrapped the company’s 2nd quarter of fiscal year 2020. This quarter brought a number of successes for the company, including the addition of 196 new customers globally, a new office in Berlin, the release of a tactical guide to improve the partnership journey, the launch of their annual Impact Growth event turned virtual and most recently, the hiring of Anthony J. Cali as Chief Financial Officer.
Read More: Expanded EMEA Team Achieves Significant Sales Growth, Drives Continued Cloud Adoption
“We’re looking forward to gaining better insights into our partner’s performance so we can better optimize our program as well as discover and recruit new partners to boost revenue from this channel.”
The quarter opened with the announcement of the company’s first office in Germany. The DACH region, inclusive of Germany, Austria and Switzerland, is a market where the digital penetration is at 93 percent and there is significant growth in opportunities for scaling revenue acquisition for business. Felix Schmidt was hired to lead the office as Country Manager, bringing many years’ experience in business development and affiliate marketing to the business. Prior to joining Impact, Schmidt held the roles of Head of Business Development at MenschDanke and Head of Key Account Management and Sales at Webgears.
Read More: Tips To Maximise Online Sales For Ecommerce Businesses During Downtime
As the Partnership Automation category grows and strengthens, the question of “why” partnerships has evolved to “how.” In August, Impact released a commissioned study conducted by Forrester Consulting in response to this. Smooth the Partnership Journey by Learning from High-Maturity Companies is designed to provide a set of actionable next steps for optimizing partnership programs, equipping practitioners with tangible next steps based on how mature their program is.
Also in August, the company hired Anthony J. Cali as CFO. Based in the New York office as a member of the executive team, Anthony now oversees every aspect of the company’s global finance operations. Prior to joining Impact, Anthony spent over 15 years at Booking Holdings as SVP, Finance and Global Controller, where he took on a variety of roles and responsibilities including finance transformation and optimization, M&A integration, SEC reporting, global tax and gained extensive experience with global payments processing within their marketplace business.
Read More: Accenture Named A Leader And Star Performer In IT Security Services By Analyst Firm Everest Group