Hightouch Triples Revenue in First Half of 2022 and Adds Veteran Leadership to Accelerate Data Activation Adoption

Brian Kotlyar joins Hightouch as VP Marketing and Growth to help marketers everywhere fix their customer data challenges

Hightouch, the Data Activation platform for businesses with modern data warehouses, announced two major milestones: the company tripled revenue in the first half of 2022 and added veteran software industry leader Brian Kotlyar to further accelerate growth.

Fortune 500 companies have been investing in their data warehouses and data tools for years, but are struggling to unlock value for their business teams. Hightouch helps more than 1,000 companies move the data from their warehouse to more than 100 SaaS applications automatically and without engineering. Despite signs of a broader economic slowdown, adoption of Hightouch continues to accelerate due to the platform’s simple implementation and time to value, its ability to displace expensive legacy tools, and the value it creates for non-technical teams by activating customer data otherwise locked in the warehouse.

“People are waking up to the fact that they don’t need custom integrations or months long implementations to activate their data. If they have a data warehouse and Hightouch, then every single person in the company can take action on their data— with the blessing of their data team, and without complicated engineering heavy roll-outs. It’s a no-brainer.” Kashish Gupta, Co-CEO of Hightouch.

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Brian Kotlyar, formerly of New Relic, Intercom, and Sprinklr joins the company to lead Marketing and Growth. He brings a track record of helping create billions of dollars in enterprise value at the fastest growing software businesses in the world, most recently helping New Relic triple its growth rate after 6 quarters of decline.

“The time for Data Activation is right now. I’ve spent almost 20 years trying to solve the exact problems that Hightouch was invented to address—and I’m not alone. Thousands of companies have adopted the modern data warehouse, but still struggle to unlock value for their marketing, sales, success, finance, and operations teams. Honestly, Hightouch empowers business teams so effectively it should probably cost ten times more than it does. As a buyer, it feels like you’re getting away with something.” – Brian Kotlyar, VP Marketing and Growth of Hightouch

Every business team needs relevant, consistent, and fresh customer data synced to the SaaS tools they use daily to interact with customers. Hightouch is the easiest way to bring data into those tools, all without tedious set-up or specialized engineering help.

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In addition to these milestones, in the first half of 2022, Hightouch launched dozens of new platform features, integrations, and destinations, further bolstering its position as a leader in the Data Activation industry:

  • Traits: Create calculated fields to supercharge personalization campaigns…no code required
  • Sync logs: Log sync data back to the warehouse to dig deeper with the full flexibility of SQL
  • Live debugger: Troubleshoot sync issues with complete visibility into errors
  • Hightouch Notify: Get notified of important customer events directly in your messaging tools
  • dbt exposures: Get end-to-end visibility for how data is flowing between dbt and Hightouch
  • Advanced user permissions: Enforce platform governance with granular role- and label-based controls
  • Datadog integration: Configure customized sync alerts with Datadog
  • Dagster integration: Orchestrate Hightouch syncs from a single operational pane of glass
  • Auto-mapping: Map to destination fields faster with smart suggestions
  • Snowflake Partner Connect: Launch Hightouch directly from Snowflake
  • Databricks Partner Connect: Launch Hightouch directly from Databricks
  • Leading the industry in native destinations: Sync data to over 100 SaaS tools that business teams rely on

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