Annual industry study examining 1.1 billion website visits reveals critical insights on lead management and purchase timing across dealerships
Foureyes has released its seventh annual Automotive Dealer Industry Benchmarks Report, revealing significant insights for dealers looking to optimize their sales performance in 2025.
The comprehensive analysis, which examined over 1.1 billion dealer website visits and 30 million pieces of inventory across 22,500 dealership websites, uncovered notable trends in lead management alongside other shifts in inventory and pricing.
40% of buyers still purchase after day three in the sales cycle, representing a substantial untapped market that dealers can access with the right approach to long-term lead nurturing.
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Among the report’s most compelling findings: 43.2% of sales leads were “mishandled,” with 14.1% of those never getting logged to dealer CRMs at all.
Also notable, the report found 60% of buyers who purchased a vehicle did so within the first three days of their initial inquiry, meaning a significant 40% of sales still closed after many dealerships stopped following up with leads.
On the inventory front, the data found new vehicle levels reached a four-year high by the end of 2024, while used inventory hit its lowest level since 2019. Despite increased new inventory, the average price per vehicle remained stable throughout 2024, ending at $49,520.
“The numbers in this year’s report highlight an incredible sales opportunity that gets overlooked,” said David Steinberg, CEO of Foureyes. “That being the 40% of buyers who still purchase after day three in the sales cycle. It represents a substantial untapped market that dealers can access with the right approach to long-term lead nurturing.”