Amid macroeconomic challenges, the AI-revenue company achieved market-leading results
6sense®, the leading platform to revolutionize the way B2B organizations create, manage, and convert pipeline to revenue, surpassed $200 million in Annual Recurring Revenue (ARR) for the first time in its fiscal year ending January 31, 2024. Founded on the belief that B2B sales and marketing can be made more efficient and effective with actionable insights, 6sense has spent the past decade transforming data into intelligence using AI. By consistently outpacing industry metrics, 6sense has solidified its position at the vanguard of the revenue technology field.
“We’re proud to have earned the confidence of so many top-tier companies, and to deliver ROI that leads them to renew year after year. We remain focused on providing exceptional value to our customers while strategically scaling our entire business to continue transforming how B2B businesses grow revenue.”
6sense achieved an impressive 40% year-over-year revenue growth and a 30% increase in customers during its 2024 fiscal year (FY24). This performance underscores the trust that high-performing B2B companies have in 6sense and the value they attribute to the advanced intent data and AI-driven insights the platform delivers. Contributing to these results was the success of its sales intelligence platform, 6sense Revenue AI™ for Sales, and 6sense® Conversational Email, two areas of growth that collectively represented over one-third of sales revenue in the previous year.
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“Surpassing $200M in ARR is a testament to our exceptional team and all the cutting-edge customers using our go-to-market Revenue AI platform,” said Jason Zintak, CEO of 6sense. “We’re proud to have earned the confidence of so many top-tier companies, and to deliver ROI that leads them to renew year after year. We remain focused on providing exceptional value to our customers while strategically scaling our entire business to continue transforming how B2B businesses grow revenue.”
“Insight has worked with 6sense since 2019, and the company has consistently surpassed expectations as the team reliably executes its vision. This vision has always been centered around helping 6sense customers generate revenue more efficiently and has manifested in the market-leading RevTech platform including software workflow and data,” said Jon Rosenbaum, Managing Director, Insight Partners, and 6sense board member. “The proof is in their exceptional revenue growth and retention rates and ultimately the impressive growth their customers realize. I am excited to see them continue to define the future of B2B revenue intelligence and execution.”
Innovative Product Launches Propel 6sense Forward
A highlight of FY24 was the introduction of 6sense Revenue AI™ for Sales. The Sales Intelligence platform delivers superior data that allows sellers to make informed decisions, prioritize high-value accounts that are ready to buy, and efficiently drive revenue growth.
“By focusing on the right accounts, we’ve seen a significant acceleration in our sales cycles, higher conversion rates, and an impressive increase in deal sizes,” said Arpine Babloyan, VP of Demand Generation at Threat Connect. ”6sense has transformed our ABX approach into a laser-guided missile — precise, targeted, and increasingly effective.”
With over four years of experience providing generative AI-enhanced solutions, 6sense has established itself as a trailblazer in the field. In 2023, the company strengthened its 6sense® Conversational Email product with its AI B2B Writer feature. The augmented functionality harnesses generative AI that allows sellers to create and deploy personalized prospecting emails at scale, creating quick alignment with specific campaign goals and ensuring on-brand content.
Strategic Partnerships and Ad Innovations Fuel Success
Contributing to 6sense’s FY24 success was its focus on innovation and strategic partnerships. Key achievements include the launch of in-platform campaign management for LinkedIn advertising and expanded advertising segment sync capabilities. The company also expanded its partner ecosystem. New partnerships with Infuse Media, Peerspot, Gilroy, Gravity Global, and SteinIAS give 6sense customers access to specialized knowledge and services to enhance their marketing and sales strategies. Additionally, new global partnerships with LinkedIn and HubSpot provide customers with integrated solutions and seamless workflows to improve efficiency, targeting, and overall campaign success.
Vibrant Customer Community
RevCity, the 6sense customer community, experienced impressive growth and engagement in the past year, attracting thousands of new members. The number of new users increased 125%, and total site visits grew 565% in FY24. With 30% of community members actively participating and each member visiting an average of 12 times per month, RevCity is viewed as a thriving hub for collaboration. The flourishing community fosters communication among 6sense experts and users — questions posted to the site have an average response time of 54 minutes. These metrics highlight the significance of RevCity as a valuable resource for 6sense customers.
Industry Recognition Highlights Excellence
A commitment to excellence has earned 6sense significant industry honors, including a place on the annual Forbes Cloud 100 list for the third consecutive year, and recognition as a Leader in the 2023 Gartner Magic Quadrant for Account-Based Marketing Platforms. Additionally, Forrester acknowledged 6sense as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023, and as a strong performer in The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024.