The First-Ever Program Designed to Equip Sales Professionals with the Skills to Master UC&C Sales
Wildix, a global leader in Unified Communications as a Service (UCaaS), announced the launch of Sales Elevate Lab, the first-ever training program specifically designed to empower sales teams in mastering UC&C sales. This new program is open to all sales teams, whether existing Wildix partners or not, delivering the expertise necessary to excel in fast-paced, ever-evolving market.
“When we learned about Sales Elevate Lab, it felt like a natural fit for us”
As the digital transformation accelerates, sales teams are facing increasingly complex challenges. Research shows that 87% of sales training is forgotten within 30 days, while 77% of B2B buyers report highly intricate purchasing journeys. The Sales Elevate Lab addresses these challenges directly by offering a comprehensive, hands-on training experience that delivers practical, proven strategies to navigate the unique demands of the UC&C sales landscape.
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“When we learned about Sales Elevate Lab, it felt like a natural fit for us,” said Silvano Samaretz, CEO and Owner, Starsystem, Wildix Partner. “Programs like this are always helpful, but what makes this one stand out from traditional training programs is the chance to learn directly from Alberto and the Wildix team, who truly understand the market challenges we face every day. We’re excited to sharpen our skills, learn new approaches and keep building on the incredible support and expertise we’ve always relied on from Wildix.”
Wildix’s channel-only approach ensures that the Sales Elevate Lab benefits the broader sales community, setting itself apart from traditional vendors who often focus on internal teams. The program delivers cost-effective, actionable solutions that help sales professionals address complex buyer journeys, empowering them to thrive and drive success.
Program highlights include:
- The Sales Academy: A two-day immersive training session open to all MSPs, SIs, and Wildix partners. The Sales Academy walks participants through the entire sales cycle, from prospecting to service delivery, using real-world scenarios to ensure immediate, practical application.
- The Mastery Lab: A 12-month exclusive mentorship program for top-performing partners only, featuring ongoing one-on-one support from Wildix’s leadership team. This extension offers bi-weekly strategic sessions, deal guidance and marketing insights, keeping partners aligned with success-driven values and goals.
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Led by industry expert Alberto Benigno, whose career includes roles at Oracle, LinkedIn and Gartner, the Sales Elevate Lab draws on proven industry methodologies, such as the ValueSelling™ framework and incorporates insights inspired by leading research and strategies from Gartner and Harvard. This approach ensures participants have actionable tools to succeed in an evolving market while gaining alignment with industry best practices.
“Sales Elevate Lab is more than just a program to me, it’s a passion project born from my years of experience in the industry,” said Alberto Benigno, CSO, Wildix. “Through this initiative, I’m committed to sharing the valuable lessons I’ve learned throughout my career, helping sales professionals succeed and excel in an increasingly competitive and volatile market. This program is designed to empower every participant, no matter where they are in their sales journey or what solutions they sell, to find their path to success and stand out in a crowded field.”