UPshow, a market leader in next-generation interactive digital signage, announced the official close of a $14 million Series A funding round led by 4490 Ventures, with participation from Jump Capital, TDF Ventures and the Signature Venture Banking Group. In addition to the institutional capital investments, UPshow has the backing of strategic angel investors including former Publicis Groupe Chief Strategist and Chief Growth Officer Rishad Tobaccowala and former comScore CEO Gian Fulgoni.
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“Brick-and-mortar businesses face unprecedented challenges in 2020, and they need compelling, contactless, interactive digital experiences now more than ever. We couldn’t ask for a better group of investors to help UPshow extend its market-leading position in this economically important and massive segment”
UPshow intends to use the funds for continued product development and servicing of top brick-and-mortar brands throughout the United States and beyond. The startup has signed multiple seven-figure deals this year with leading household brands that collectively have tens of thousands of locations.
“Brick-and-mortar businesses face unprecedented challenges in 2020, and they need compelling, contactless, interactive digital experiences now more than ever. We couldn’t ask for a better group of investors to help UPshow extend its market-leading position in this economically important and massive segment,” said UPshow CEO Adam Hirsen.
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“Dan Malven and 4490 have been advising the UPshow team since its inception, and our newly formalized partnership sets the foundation for incredible growth. This investment and our growing customer demand demonstrate that UPshow is just getting started,” said Hirsen.
Investor Perspectives on UPshow Financing
“UPshow’s offering gives brick-and-mortar brands control over the digital experiences of their customers and employees in ways they never had before,” said Dan Malven, 4490 Ventures Managing Director. “Without UPshow, the in-venue digital experiences of a brand’s customers and employees are controlled by Google, Facebook, Amazon, Twitter and a handful of other ‘non-friendlies’ that constantly steal attention via mobile devices. UPshow’s interactive digital signage offering connects mobile devices with in-venue screens and other in-venue components with compelling content that puts the control and attention back to its rightful owner, the brick-and-mortar brand itself. UPshow solves a problem that has been causing CEO/CXO anxiety at the largest brick-and-mortar brands in the world for over a decade. It is an enormous unmet need.”
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