Indicative, a leading customer analytics software company, has announced a solution that makes it easier for nontechnical people to work with data. Released to the public this morning, a reimagined visual interface and increased functionality firmly establishes Indicative as a pioneer in advanced customer analytics for product and marketing teams.
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Indicative’s enhanced query building capabilities lower the barrier for people to work with data, making it possible for anyone to create interactive visualizations and monitor customer journeys. With a mobile interface and upgraded data management support, people have more flexibility as to where, when, and how they work. As a result, cross-functional teams can reduce silos and work together in a more collaborative way across product, marketing, and analytics operations.
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Indicative democratizes customer analytics by connecting everyone at an organization to a single source of data. Anyone, of any skill level, gets a simple set of tools to answer otherwise-complex customer questions, without the need to know SQL.
“This level of collaboration is especially important for organizations navigating uncertainty,” says Jeremy Levy, CEO. “Facing a challenging global economy, our customers need to be able to take their most meaningful steps forward, make their most informed judgment calls, and put down data-driven roots. Now is a time when we need to be working together — remotely, across screens, and with fewer working hours in the day. That means establishing workflows that increase accessibility to information.”