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SalesTech Star

EasyPost Launches Forge: The Ultimate White-Label Shipping Solution for B2B Platforms

By STS News Desk on April 1, 2025

EasyPost, the software innovator powering shipping for thousands of businesses, announces the launch of Forge—a next-generation white-label solution that enables B2B platforms to launch end-to-end shipping capabilities in minutes, not months. Built on EasyPost’s proven infrastructure, Forge delivers the uptime reliability, scale, and flexibility shippers need—without requiring in-house development.

Forge empowers businesses to offer branded, full-service shipping experiences while reducing engineering lift and accelerating time to value.

Designed to help platforms go to market faster and more cost-effectively, Forge includes a comprehensive API suite that covers every key step of the parcel shipping lifecycle—from address validation and label generation to tracking, hassle-free insurance, and claims. With low-code sub-account management and built-in analytics, Forge empowers businesses to offer branded, full-service shipping experiences while reducing engineering lift and accelerating time to value.

Read More: SalesTechStar Interview with Bela Stepanova, Chief Product Officer at Apollo.io

Forge builds on EasyPost’s widely adopted white-label API platform—already trusted by some of the world’s largest marketplaces, supply chain software companies, and carriers.

Key features of Forge:

  • Comprehensive API suite: Includes Shipping, Address Verification, SmartRate, Tracking, Insurance and Claims, and more.
  • Exceptional reliability and accuracy: Provides 99.99% API uptime and 99.8% address verification accuracy.
  • Flexible account management: Features code-free sub-account management from a user-friendly interface, with options for both centralized and decentralized billing.
  • Advanced analytics: Offers valuable insights into both technical performance and parcel volume at both the parent and sub-account levels.

Read More: Top Prospecting Mistakes Most Modern Sellers Still Make

Current white-label customers of EasyPost can switch to Forge in less than a minute, enjoying an upgraded dashboard. New users will find that Forge offers the most powerful API on the market, capable of handling over a billion shipments with reliability and precision.

“Businesses need robust, scalable solutions that can quickly adapt to their growing demands,” said Ching Pei, EasyPost VP of Product. “With Forge, we are excited to offer our customers a powerful tool that integrates directly into their platforms, providing them with a shipping solution that is not only reliable but also incredibly easy to manage.”

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Advanced AnalyticsAPIChing PeiEasyPostend-to-end shippingFlexible account managementNewsreliability and accuracyVP of Product
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