At a time where organizations are laser focused on perfecting the digital customer experience due to business disruption, Decibel, the leader in digital experience analytics, has closed its Series B investment round at $40 million. The latest infusion was funded by Perwyn, an entrepreneurial, family-funded investment firm based in the UK. It also includes the initial $17 million investment from Draper Esprit, Eight Roads Ventures and John Simon, via his Ventureforgood investment entity. This brings the company’s total funding to date to $54 million.
.@DecibelInsight, the #digitalexperience analytics company for enterprises, has announced its $40 million Series B investment
Because of the effects of COVID-19, now more than ever companies are prioritizing the optimization of digital experiences. Digital has become the primary platform to engage with consumers. And the quality of those digital experiences plays a key role in decision-making for today’s consumers. In fact, according to a survey from Decibel, 95% of people will leave a website due to frustrating experiences, such as links not working or ads blocking the page view – an unsurprising finding but startling wake up call to organizations that may risk brand loyalty due to poor experiences. To optimize digital experiences, organizations need to look beyond traditional analytics such as page views, click-through and bounce rates, which show brands what customers do. Instead, Decibel shows brands why customers make certain decisions online by measuring and understanding customer experiences. Only then can brands increase conversions.
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Powered by AI and enriched by machine learning, Decibel’s digital experience analytics solution captures and quantifies unique experience data to pinpoint problem areas on brands’ websites and apps. With this intelligence, brands can alleviate user frustrations at scale and capitalize on conversion opportunities. Decibel’s technology is used by 250 of the world’s largest brands spanning the retail, financial services, travel and hospitality and media industries, including Toyota, CVS and Fidelity.
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