Company adds 200 new brands to its portfolio in a year marked by innovation
Contentsquare, the leading experience analytics company, today announced record growth in 2020, crowned by a historic Q4.
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“The events of the last year have not slowed us down — in fact, they have crystallized the value of analytics and made it more important than ever for teams to understand their customers and make the most of the digital opportunity.”
Amid a turbulent year for business, the company also added around 200 new logos to its global customer base, closed a $190M Series D funding round, made two innovation-driven acquisitions, and accelerated its geographic expansion — with a fast-growing footprint in the US. This remarkable momentum speaks to the tremendous opportunity of a market predicted to be worth $21.5B by 2025, according to a 2020 MarketsandMarkets report.1
With the Covid-19 crisis forcing most brands to switch to a purely digital approach, the stakes for Customer Experience (CX) have never been higher — neither has the value of customer insight. In a year that crystallized the need for trusted analytics partners, Contentsquare grew its NPS score from 30 to 45. Retently’s 2020 NPS benchmarks puts the average Saas score at 30)2, and secured several new multi-million dollar deals with market-leading brands.
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The pace of digital transformation has touched every industry, and today, having a standout CX is also a key strategic priority for all brands, not just retail. From leaders in the biotech space to multinational automakers, via news media, this past year has seen brands from all fields choose Contentsquare to maximize the digital opportunity in 2021.
Many global brands joined the company’s client roster in 2020, including BMW, fashion heavyweights Diesel and Giorgio Armani, SVP Worldwide, and manufacturing giant American Woodmark. Frontier Airlines and hotel group Accor have also adopted Contentsquare to increase their ROI on the heels of a year that has been particularly tough on the travel sector.
“Our record-breaking growth is the direct result of our customer-obsession and aggressive focus on innovation. We work hand in hand with our clients to accurately understand their needs and business priorities, and we feed this understanding directly into our product roadmap,” said Jonathan Cherki, CEO and Founder of Contentsquare. “The events of the last year have not slowed us down — in fact, they have crystallized the value of analytics and made it more important than ever for teams to understand their customers and make the most of the digital opportunity.”