Users Can View Marketing Technology in the Context of Sales Funnel, Customer Journey And Technology Plan, and Build Their Own Library of Backdrops
CabinetM Inc., the marketing technology management platform, today announced it has released a broad set of templates for visualizing and reporting on technology. The new templates make it simple for enterprise subscribers to map the visualizations they have created inside CabinetM Stack Maps and view their technology against a variety of different models (e.g. Sales funnel, Customer Journey) or create a technology roadmap in minutes, eliminating the need to spend hours working inside an external diagramming tool. In addition, CabinetM has enabled Stack Map backdrops so enterprise subscribers can upload and maintain any number of internally developed templates to address the specific needs of the company.
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“Over the past year, our users have been asking for new ways to view their data,” said Anita Brearton, CabinetM CEO and cofounder. “Now, in less than five minutes, our enterprise subscribers can take the technology they are already managing inside CabinetM, click a few links to select or upload a template to reflect the lens through which they want to view their technology, and then drag and drop their logos into place.”
Currently, CabinetM offers templates related to technology roadmaps, the sales funnel, and customer journey, as well as the Martech Canvas developed by the MartechTribe.
“Communicating the value of marketing technology to various stakeholders in the company is a key challenge for Marketing Operations teams,” said Frans Riemersma, Founder of MartechTribe. “We developed the Martech Canvas as a simple model to map technology to the end-to-end marketing process, and are happy that CabinetM is making it available to their users through their latest functionality!”
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Stack Maps
Stack Maps is CabinetM’s visualization and reporting software that makes it easy to view and report on the integration points, customer data flows, and gaps within marketing technology stacks. With the click of a button, Stack Maps takes the documentation being maintained inside CabinetM’s stack configurators, and creates a visualization of the marketing technology stack showing all integration points, flows and notes.
Using Stack Maps, enterprise subscribers can:
• Visualize and report on all integration details and data flows within their stack.
• Save snapshots of different views based on needs.
• Click on each integration link in the Stack Map to see how products are integrated, the direction of the data flow, and any relevant integration details.
• Isolate products to identify critical dependencies and avoid a disaster when a product is removed from the stack.
• See non-integrated products alongside those that are integrated to make it easy to identify integration requirements.
• Show stack layers behind the Stack Map to see how products are categorized.
• Export the Stack Map as a png, and integration notes as a pdf.
• See product overviews inside the Stack Map.