Mintigo brings AI-driven capabilities and insights into the Marketo Account-Based Marketing solution
Mintigo, the leading provider of predictive marketing and sales technology, has announced the next-gen innovative predictive analytics solution for Marketo. The predictive platform will partner Marketo to revolutionize the way marketers target and engage decision-makers in the companies for Account-Based Marketing (ABM). The new solution for Marketo ABM leverages artificial intelligence to provide actionable sales intelligence to the CRM system.
“Mintigo’s solution seamlessly integrates with Marketo ABM and helps our customers do exactly that – identify the most appropriate decision-makers within the accounts that are most likely to buy and then engage them with personalized messages across channels.”- Mike Telem, VP Product Marketing, Marketo
By partnering with Mintigo, Marketo provides marketers a matured ABM platform with integrated, unified analytic solution that enables them to maximize their ROI from desirable accounts. Mintigo’s predictive platform contributes to this vision by using artificial intelligence (AI) and predictive insights to discover the accounts that have the highest propensity to buy by improving precision and efficiency in their ABM programs. This omnichannel approach driven by AI enables dynamic personalization as each decision-maker and account progress through the buyer’s journey.
That’s exactly what Tony Yang, Mintigo’s VP of Demand Gen & Marketing Ops acknowledges as well.
Yang says, “Being able to use predictive analytics directly within Marketo ABM, helps focus our marketing and sales efforts in a unified way. Not only does this help us zero-in on the right targets, it also enables us to run highly personalized campaigns through Marketo’s native capabilities as well as through connected partner tools that are both relevant and timely to the decision-makers of an account’s buying committee. All of this results in higher and immediate ROI.”
Enterprise brands typically do not have a single person making the purchasing decisions for their businesses – it’s usually done by a team. Each member of the key decision-making team should be identified and served with the right message through the right channels. Mintigo’s predictive analytics and data strengths combined with Marketo’s account objects and engagement capabilities give joint customers the ability to engage with the right decision-makers at the best target accounts.
“The whole purpose of ABM is to get sales and marketing aligned, targeting the right accounts and then engaging them across channels,” Says Mike Telem, Vice President, Product Marketing, Marketo.
Putting AI into Marketo’s ABM makes a lot more sense in 2017 to B2B marketers that require valid information throughout the sales cycle for better enablement. Earlier this month, Mintigo partnered with Salesforce CRM and Microsoft Dynamics 365, announcing its AI solution called Predictive Sales Coach™ for both platforms. Mintigo is climbing the ladders of sales tech innovation, arming salesperson with deeper intelligence and predictive analytics for an ‘explosive’ sales success.