Intage Inc. and Trax Ltd, a leading provider of computer vision solutions and analytics for retail, announced an alliance to drive the digital transformation of Japan’s retail industry, starting with the rollout of a holistic in-store execution solution to help CPG manufacturers improve their return on investment on trade and merchandising activations in store.
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“In-store is where shoppers are interacting with new products and deciding what to purchase. Back in the day, television advertising was perhaps the most effective way to introduce new products, but in the current climate, in-store shelf execution is more crucial than ever”
Through the alliance, CPG manufacturers in Japan can achieve a robust and reliable measurement of in-store execution through a combination of Intage’s Product Master Database and 800-strong field force, together with Trax’s computer vision and machine learning platforms. The integrated data streams deliver unique insights on in-store execution – often the missing link for CPG manufacturers in Japan – to accurately measure shelf compliance and implement timely actions to correct and optimize shelf conditions to maximize sales.
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Dror Feldheim, chief commercial officer and co-founder of Trax, said, “At Trax, our mission is to digitize the physical world of retail. Powered by Trax’s retail computer vision capabilities and Intage’s research infrastructure, our alliance delivers an advanced in-store execution solution to help CPG manufacturers better understand their brand and category performance from shelf to promotion to check-out. Our customers are able to tighten execution controls in-store and leverage competitive insights to unlock revenue opportunities at all points of sale.”
Ayumi Higaki, CEO of Intage Inc., said, “Starting with this solution, Intage intends to promote digital transformation of retail in Japan, through a data-driven approach powered by advanced technologies such as computer vision and artificial intelligence. While the retail environment is changing greatly, we have decided to take the lead to contribute to the industry’s restructuring and progress.”
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