More than 60% of salespeople report increased response rates when using video in their sales processes
Video messaging leader Vidyard announced that it has been selected by Salesloft, the leading Revenue Orchestration Platform, as its Preferred Video Partner. Vidyard Messages integration with Salesloft allows users to enhance customer and prospect engagement by incorporating personalized video messages leveraging Vidyard AI Avatars directly into their email workflows. Sales teams using the two platforms together can now personalize their outbound communications to potential buyers and customers at scale, and optimize them over time based on real-time engagement tracking. This improves their timing and effectiveness and significantly increases response rates.
“This partnership will bring the power of AI-powered, personalized video messaging to our mutual customers, enabling go-to-market teams to stand out in crowded inboxes and build stronger connections with their buyers”
“Naming Vidyard as our Preferred Video Partner is a strategic move that addresses the evolving needs of sales teams,” said Lee Zucker, Senior Vice President of Global Sales and Alliances at Salesloft. “Integrating Vidyard’s video messaging capabilities and engagement signals into Salesloft enables our users to stand out in a crowded digital landscape, enhancing the human element in sales interactions and leveraging video engagement insights to drive higher response rates and improved customer relationships. This partnership equips sales professionals to excel in a market where effective and impactful communication is essential.”
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Vidyard and Salesloft empower sales teams to create a unique buyer experience through personalized interactions and a scalable workflow, helping teams achieve their revenue outcomes. Key benefits of the partnership include:
- Enhanced Personalization and Engagement: The integration allows sales teams to record and share personalized video messages directly from Salesloft, boosting response rates and helping build stronger relationships with prospects and customers.
- AI-Powered Insights: Salesloft Rhythm uses AI to recommend and prioritize next-best actions based on how buyers engage with video content. This helps sales teams prioritize actions most likely to close deals, increasing the chances of successful conversions.
- Seamless Integration and Workflow: Users can now add videos to email templates and track video engagement directly within Salesloft, reducing the need for switching between platforms, and improving time management.
- Improved Sales Efficiency: By integrating Vidyard’s video capabilities into Salesloft’s platform, sales reps can streamline their workflows, quickly incorporating videos into any email, tracking engagement, and prioritizing follow-up actions based on video view data.
- Free Trials and Transitions for Mutual Customers: Vidyard now offers free trials of its AI Avatars to Salesloft mutual customers. In addition, Salesloft Drift Video customers transitioning to Vidyard receive their first year of Vidyard Messages at no cost.
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The use of video is becoming increasingly prevalent in marketing strategies, with 91% of businesses having incorporated it into their marketing efforts in 20233. Recent studies have also shown that video messaging significantly enhances sales outreach effectiveness, with over 60% of sales reps reporting increased response rates when using video in their sales processes1. The integration of Vidyard’s personalized video solutions, including its AI Avatars, addresses the growing demand for personalized and authentic communication, a critical factor when 71% of consumers expect personalized interactions4. This data underscores the effectiveness of video in capturing audience attention and conveying messages succinctly, making it a valuable tool for sales teams in an increasingly crowded digital marketplace.
The seamless integration of Vidyard’s analytics within Salesloft allows sales teams to optimize their communications by leveraging detailed engagement insights, improving response rates and customer relationships2. These capabilities align with broader industry trends, in which personalized and data-driven sales engagement strategies are crucial for building momentum and achieving success5.
“This partnership will bring the power of AI-powered, personalized video messaging to our mutual customers, enabling go-to-market teams to stand out in crowded inboxes and build stronger connections with their buyers,” said Jonathan Lister, Chief Operating Officer at Vidyard. “Our users can expect higher response rates, more engaging customer interactions, and ultimately, improved sales outcomes. For example, our users have successfully leveraged AI Avatars to achieve remarkable results, including a 760% increase in proposal open rates and a 400% increase in the conversion rate from opens to meetings, with some sending as many as 50 personalized videos per day6. Vidyard’s AI-powered video creation tools and industry-first AI Avatars, combined with Salesloft’s powerful revenue orchestration platform, give sales professionals a formidable advantage in today’s competitive market.”