Company will integrate market intelligence solution into Flywheel 2.0, its AI-powered Marketplace Optimization Platform
Teikametrics, Inc., the leading Marketplace Optimization Platform for Amazon and Walmart, announced that it has acquired Adjusti.co, an ecommerce market intelligence solution based in Tel Aviv, Israel. This acquisition will extend the functionality of Teikametrics’ SaaS platform to provide marketplace insights and competitive intelligence, while enhancing existing AI-powered advertising algorithms with proprietary data. This Marketplace Intelligence solution will be available as part of Flywheel 2.0, the next generation of Teikametrics’ SaaS platform, which is currently available for early access.
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“We believe that proprietary market intelligence data can be used to improve optimization for critical functions across an ecommerce business. Integrating data and applying AI and machine learning is the key to unlocking the greatest value from the millions of data points Adjusti.co captures.”
“On fiercely competitive marketplaces like Amazon or Walmart, proprietary data and insights around marketplaces and competitive intelligence provides ecommerce businesses with an immense advantage,” said Alasdair McLean-Foreman, CEO of Teikametrics. “By offering Market Intelligence solutions in Flywheel 2.0, we can help our customers gain unprecedented visibility into the market, and enable better decisions for their business. In the interim, proprietary data will augment our AI-powered optimization capabilities to improve our customers’ advertising performance and efficiency.”
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While market research, product rank trackers, and competitive tracking tools for Amazon are widely available as point solutions, a lack of deep integrations with advertising tools makes operationalizing these insights difficult and time consuming. By combining data into a unified AI-powered platform, there is a significant increase in value for solutions to drive growth by optimizing advertising and inventory simultaneously. The combination of Adjusti.co with Teikametrics means customers using Flywheel 2.0 will have a holistic platform to drive better outcomes and performance for their marketplace business.
“Joining Teikametrics is very exciting for the Adjusti.co team,” said Alon Maltzov, co-founder and CEO of Adjusti.co. “We believe that proprietary market intelligence data can be used to improve optimization for critical functions across an ecommerce business. Integrating data and applying AI and machine learning is the key to unlocking the greatest value from the millions of data points Adjusti.co captures.”
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