TEC Mailing launches AI First Step, using Verify and Confirm™ to fix outdated Salesforce B2C addresses with real-time NCOA updates.
TEC Mailing Solutions, a leading provider of address verification, mailing and fulfillment solutions, has announced the launch of AI First Step for Agentforce® or other LLMs, a program designed to fill a critical gap in data quality for Salesforce users. Built on the company’s Verify and Confirm™ platform, the solution tackles persistent address update challenges faced by B2C organizations.
Each day, nearly 100,000 U.S. residents move — a figure that underscores the difficulty of maintaining accurate customer addresses. For Salesforce users, outdated addresses often go undetected until a delivery failure occurs, if they’re updated at all. Manual update processes, when they exist, can take up to three months.
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“Traditional address verification focuses on standardization, but that alone doesn’t account for human behavior,” said Scott Eganhouse, VP at TEC Mailing Solutions. “People move — and if you’re not leveraging tools like the USPS National Change of Address service (NCOA), your data quality initiatives and AI models like AgentForce® are built on shaky ground.”
The AI First Step program is designed to improve:
• Data standardization and de-duplication
• Cross-object and cross-org consistency across Contacts, Accounts, and Opportunities
• Reporting and analytics accuracy
• Workflow automation and visibility
• Continuous feedback loops for maintaining up-to-date data
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Verify and Confirm™ for Salesforce is a secure, managed package that allows organizations to easily map and update the objects requiring current address information. TEC Mailing, known for powering the backend operations of pharmaceutical fulfillment companies and statement providers, processes billions of address records annually. Verify and Confirm™ for Salesforce® is based on real-world delivery and fulfillment insights — making it a rare “unicorn” app for the B2C Salesforce market.