Slingwave Brings AI-Powered Unified Measurement to eCommerce and DTC Brands

Slingwave unveiled its unified, AI-native platform for growing eCommerce and direct-to-consumer brands that helps marketers make the right spending decisions to grow their brand. The system combines Bayesian MMM+, agile marketing attribution, and experimentation with an intelligence layer and customized models that run millions of scenarios to deliver a clear plan for optimizing spend. The platform learns with every campaign, ensuring recommendations continuously improve.

SLINGWAVE BRINGS AI-POWERED UNIFIED MEASUREMENT TO ECOMMERCE AND DTC BRANDS

With global eCommerce sales expected to reach an estimated $6.42 trillion in 2025, marketers face unprecedented pressure to justify every dollar. At the same time, fragmented and often conflicting performance data has made it harder than ever to understand what’s actually driving incremental revenue.

“Every ad platform grades its own homework. The question is what’s actually driving results. We built a system that answers that: a compounding intelligence platform that gets smarter the longer you use it,” said Paul Boruta, Founder and CEO of Slingwave. “We are already seeing 20-50%+ improvement in campaign performance, and expect those gains to accelerate as our models improve with additional data.”

Unified Measurement, Built to Learn

With Slingwave, marketers can now close that gap with a platform that continually learns with every campaign, delivering best-in-class technology at a compelling and accessible price point compared to traditional legacy MMM or incrementality testing platforms. The platform democratizes access to sophisticated data analytics, allowing brands and their agency partners to answer both strategic and tactical questions from “What’s my DTC media halo effect on Amazon?” to “Where should I shift my budget this week?”

“Slingwave has been with us since the beginning of our Shopify launch and has been instrumental in helping us to achieve our direct-to-consumer goals. They are experts in their field, and their insights in identifying our ideal customer on Meta rapidly led to an increase in conversions,” said Michelle Platt, Co-Founder of Jam Pack’d Jams. “Slingwave has continued to guide smarter decisions as we expand into Amazon, influencer campaigns, and other channels.”

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By combining enterprise-grade capabilities with an intuitive interface, Slingwave empowers teams of all sizes to make data-driven decisions without the cost, complexity, or long implementation timelines of traditional solutions.

Slingwave was instrumental in helping us achieve our growth objectives across Amazon and our direct-to-consumer site, driving meaningful year-over-year performance gains,” said Diego Nunez, CEO of Twelve South. “Their platform delivered clear, actionable insights in our channel mix, enabling us to strategically increase investment in upper-funnel media while sharpening our mid- and lower-funnel execution. As a result, we improved efficiency, strengthened competitiveness, and gained share within our category.”

Flexible Platform Tiers for Every Stage of Growth

Slingwave offers three platform tiers – Diagnostic, Core, and Pro – designed to meet brands at every stage of their measurement journey.

• Slingwave Diagnostic serves as the entry point to the platform, with a pilot program now open to brands seeking rapid insights. Diagnostic delivers actionable incrementality insights across Amazon, Google, Meta, and TikTok, enabling brands to make confident spend decisions on an ongoing basis.
• Slingwave Core expands measurement to additional channels and tactics, adding always-on MMM+, experimentation, optimization scenarios, and deeper AI integrations. Core provides granular insights across campaigns, creatives, products, and other dimensions, enabling brands to optimize spend across their full marketing mix.
• Slingwave Pro represents the platform’s most advanced offering, adding cross-channel halo impact analysis across Amazon, DTC, wholesale, and other retail channels. Pro delivers sophisticated scenario planning and predictive spend curves that account for complex omnichannel interactions across both digital and traditional media, among other advanced features.

All three offerings are built on Slingwave’s proprietary AI layer, combining advanced data architecture with proprietary models refined over eight years, external variables, and each brand’s unique data. This integrated approach delivers recommendations that continuously improve with every campaign.