Rithum Introduces RithumIQ – Defining AI’s Impact Across Commerce Complexity & Marketplace Growth

Rithum, a leading global commerce solutions provider,  unveiled RithumIQ, the commerce AI engine operating at the core of its platform. As the foundational layer of intelligence, RithumIQ harnesses one of the world’s richest commerce data sets to transform the complexity of modern retail into clear, actionable insights.

From predicting which products will perform best on each marketplace to dynamically optimizing fulfillment strategies, RithumIQ is already driving measurable results for thousands of brands and retailers – powering billions of daily transactions and enabling more than $50 billion in annual GMV. Unlike experimental AI tools flooding the market, RithumIQ is proven, scaled, and deeply embedded in the commerce workflows that matter most.

“AI is reshaping how commerce happens – not just assisting shoppers, but increasingly becoming the shopper,” said Ali Irturk, PhD, Chief Technology Officer at Rithum. “With RithumIQ, we’re helping brands and retailers prepare for that future through data integrity and agentic-AI-ready infrastructure. Our platform ensures products are not only visible in these new AI-driven channels but recommended in real time with confidence.”

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RithumIQ powers outcomes across the commerce lifecycle, including:

• Product performance & profitability: Detecting hidden margin leaks across millions of SKUs and dynamically reallocating ad spend based on live profitability and conversion performance to maximize ROI.
• Catalog & content optimization: Transforming missing or inconsistent product attributes across millions of SKUs into channel-ready listings that are continuously optimized for maximum conversion.
• Smarter fulfillment: Recommending the best shipping fulfillment strategy in real time to reduce cost and improve delivery speed, factoring in carrier performance, cost, inventory location, and promised delivery dates.
• Predictive insights: Identifying trends early and anticipating demand shifts, then auto-optimizing product content and attributes per channel audience.
• Optimized for Agentic AI discovery: If your product data isn’t structured for and available to AI platforms, AI agents won’t find your product. RithumIQ enriches and standardizes product content sent across marketplaces, variants, and fulfillment models to help ensure agentic AI recommends your products to shoppers.

RithumIQ doesn’t just execute rules – it learns, adapts, solves problems in real time, and self-heals commerce operations.

“AI in commerce is most impactful when it translates complexity into clear, actionable recommendations and decisions,” said Sebastian Spiegler, PhD, Senior Director of Artificial Intelligence at Rithum. “What I’m consistently seeing with clients is the need for cleaner product data, faster onboarding, and smarter insights that adapt in real time. Retailers and brands don’t need a flashy tool – they need intelligence that works tirelessly in the background, helping them make smarter decisions and maintain strong customer experience. That’s exactly where RithumIQ helps, allowing teams to stay focused on growth while the system manages the operational challenges.”

For more than two decades, Rithum has been a trusted partner to global retailers and brands, providing the scalability and infrastructure to compete in a fragmented commerce landscape. Leveraging deep commerce expertise and one of the industry’s richest data sets, Rithum pairs advanced AI with hands-on market knowledge to optimize decisions, uncover new opportunities, and streamline fulfillment. Upcoming partnerships will further expand Rithum’s AI capabilities, creating even greater opportunities for clients to innovate.