Awards Honor Technology Innovation for Business and IT; Reltio Identity 360, Named a Marketing Category Leader
Reltio, an award-winning provider of the first cloud-native master data management (MDM) SaaS platform used by companies worldwide to succeed in the digital economy, today announced it has been named a finalist in the 14th Annual Ventana Research Digital Innovation Awards. These prestigious awards identify the top technologies that have the most striking impact in their respective markets, recognizing pioneering vendors that contribute advancements in technology, drive change and increase value for organizations worldwide. According to Ventana Research, Reltio Identity 360 best exemplifies innovation in the applications and technologies that support marketing.
- Reltio has been declared a finalist in Ventana Research’s 14th Annual Digital Innovation Awards in the Marketing category for Reltio Identity 360.
- Award finalists were chosen by the subject matter expert analyst team at Ventana Research, which scored the submissions on digital innovation that most successfully maximizes the value of all the organization’s assets – its people, processes, information and technology.
- You can view the full list of finalists here. Winners will be announced on June 28, 2021.
Reltio Identity 360 aggregates person data from all sources, matches identities, removes duplicates, and merges attributes to provide a single source of truth. A universal identifier is then created for the profile to share across all operational and analytical applications.
Reltio Identity 360 improves sales, marketing, and customer service effectiveness by enabling companies to:
- Personalize customer experiences
- Precisely market with segmentation, targeting, and context, such as tailored offers
- Manage rewards and loyalty programs
- Protect privacy and gaining consent
- Monitor for fraud and risk
- Optimize business processes
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