PathFactory, the leading B2B content AI platform, today announced the launch of PathFactory for Revenue Intelligence (PFRI). PFRI uses individual buyer intent, content engagement, and CRM data to capture account and individual buyer activity intelligence coupled with next-best AI content recommendations proven to generate leads and move deals forward. This innovative solution is set to revolutionize the way businesses action data-driven insights that fuel pipeline growth, align go-to-market teams, and provide personalized content experiences to buyers.
“PathFactory For Revenue Intelligence takes the guesswork out of unifying GTM strategy and actions with revolutionary use of AI,” said Dev Ganesan, CEO and President of PathFactory. “Our mission is to provide marketers with the analytics and automation capabilities they need to find new revenue opportunities, boost intent, and enable buyers. PathFactory For Revenue Intelligence fills the gap in the market for businesses that are looking to connect their content to revenue and enable their entire team in a unified way.”
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With PathFactory Revenue Intelligence, B2B marketing teams can:
- Find and convert more opportunities: With real-time insights about what content B2B buyers engage with, marketing teams can quickly and easily create digital personalized content experiences or digital sales rooms to nurture and convert prospects faster.
- Enable buying groups and sellers: Using PathFactory’s Salesforce integration, teams can quickly build and send personalized content experiences to leads from within the CRM featuring logos, rep information, deal documents, seller-selected assets, and AI-recommended content.
- Find hidden revenue in accounts: PFRI shares anonymous buyer content consumption taking place in accounts, helping marketers drive more impactful account prioritization and outreach using insights around next-best action.
- Understand the impact of content on revenue: PFRI provides data around the impact of content on pipeline, while analyzing where content contributes to higher conversions across key attributes like rep, sales team, accounts, opportunities, and sales stages.
PathFactory for Revenue Intelligence will redefine the B2B martech landscape, offering a single platform to align go-to-market teams, increase buyer engagement, and drive revenue. For more information about PathFactory For Revenue Intelligence visit pathfactory.com/pfri.
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