PathFactory, a member of Oracle PartnerNetwork (OPN), announced Website Tools – a new suite of AI-driven content intelligence solutions that automatically analyzes website content, informs marketers who is engaging on the website and how they’re engaging and provides micro-personalized experiences to visitors based on their unique behaviors.
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“As website traffic surges in an all-digital business world, and humans are consuming AI recommended content from the likes of Netflix and Amazon, marketers continue to struggle to keep up with the expectations of increasingly consumerized B2B buyers and deliver similar content experiences,” said Dev Ganesan, President and CEO of PathFactory. “Website Tools helps marketers achieve a new level of personalization and website analytics typically reserved only for large consumer brands connecting their buyers and customers with the most relevant content when they need it most.”
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“It’s more important than ever before to deliver personalized experiences,” said Stephen Fioretti, CX Strategic Partnerships and Business Development, Oracle. “PathFactory provides content analysis and intelligence to help make this easier for brands looking to ensure their customer experience stands out.”
“What I love about Website Tools is that it intelligently determines the very best, most relevant content and recommends it for every individual user,” said Joseph Puthussery, former Vice President, Global Digital Marketing, Performance Marketing, Insights and Analytics at Cisco. “It is a dream come true for digital marketing, as it automates a lot of what we are trying to accomplish every day.”
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