Nuxeo, developer of a leading cloud-native Content Services Platform, today announced it has been listed as a Representative Vendor in the 2020 Gartner Market Guide for Digital Asset Management, the leading resource to help companies define key requirements in their digital asset management (DAM) programs.
According to the Market Guide, “Rapidly expanding volume and velocity of content, real-time personalization variations, and global distribution are driving more organizations to investigate DAMs. Digital marketing leaders should scope requirements and use cases to successfully navigate a complex and changing technology landscape.”
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Gartner highlighted several factors impacting interest and adoption of DAM solutions among enterprises, including the need to:
- Enable a newly distributed workforce to operate with consistent information, content and assets at scale
- Pivot and deliver to interact and engage with audiences in an almost exclusively digital environment
- Deliver a growing variety of relevant content at every touchpoint in a customer journey, in real time
Gartner writes, “As exciting and innovative as these are, the most impactful recent advancement in this area has been the maturation of machine learning capabilities to tag content to a client’s specific corporate data taxonomy.”
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