Lytics, the customer data platform (CDP) built for marketing teams, improves your business performance by connecting the right data to Lytics’ powerful AI engine. Today the company announced the launch of its new product, Lytics View. Lytics View accelerates the time to value of the Lytics Customer Data Platform through a streamlined onboarding process resulting in marketer’s having access to AI-driven recommendations in as little as seven days.
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In 7 days, you can have enough data to begin making meaningful changes to your marketing campaigns through personalized experiences & more informed customer targeting. View can get you there.
CDPs are the go-to technology for marketers who need to uncover customer behaviors to better segment their user base, identify the content that impacts their bottom line, and automate recommendations that deliver the best experience. Yet most companies believe that integrating a CDP platform takes too much time—time that brands no longer have as they fight to stay relevant and competitive in today’s more difficult business landscape.
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Lytics View dramatically improves the time-to-value by focusing on the data that really matters. Lytics’ best-in-class machine learning makes that data actionable within days, by providing suggested actions to take allowing marketers to act on specific marketing objectives, for substantial, measurable results.
Lytics, with View, is the first CDP that puts the power of AI within easy reach of marketers in as little as 7 days. Publishers can use View to make personalized content recommendations that increase reader engagement and drive subscriptions. Consumer packaged goods companies can use it to lift online sales through more relevant and personalized digital offers. Technology companies can use Lytics View to reduce churn by predicting and proactively reaching out to disengaged customers through their preferred digital channels. Lytics View provides laser focus on strategic marketing goals to increase time to value and accelerate digital transformation.
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