LeadSift, a B2B Intent Data company announces a strategic partnership with MetaData.io, the AI-powered marketing operations platform to help B2B Marketers run digital campaigns without relying on IP Matching.
With less than 5% of your total market actively searching for your product at any given time, it is critical for B2B Marketers to focus their efforts on in-market buyers. LeadSift’s Intent Data stream helps B2B Marketers Identify Contacts and Accounts showing intent signals by mining publicly available web sources.
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“Knowing which Contacts and Accounts to engage with – based on Intent signals, is a massive advantage for B2B Marketers. To truly operationalize intent data, marketers need to reach buyers across multiple digital channels with personalized content as they go through the buying journey” – Tukan Das, CEO of LeadSift
The recent work-from-home trend has posed an interesting challenge for Digital Marketers that rely on technologies mapping IP addresses from anonymous visitors to their companies, but home IP addresses don’t map to their corporate identities. This is making it difficult to properly execute on ABM campaigns, which is a top priority for B2B Marketers.
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With LeadSift’s public web signals – marketers can now prioritize their target account list and contacts, and automatically reach them using Metadata’s autonomous demand generation platform, all without relying on IP address matching.
“Using intent signals from LeadSift, Metadata customers can now laser-target the buyers from their target account lists using identifiers like email address, which is a much more effective way to target B2B professionals as they work from home more frequently,” said Gil Allouche, CEO Metadata.io.
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