Leading brands like Destination Lighting, Big Lots, DSW, Finish Line, Hanesbrands, Lane Bryant, Levi’s, Room & Board, Reeds, Republic of Tea, Rough Country, Zenni Optical recently signed on or reinvested with Reflektion during the past two quarters
Reflektion, the world’s leading AI-powered digital experience platform for the retail industry, saw continued growth over the past two quarters. A diverse set of brands — spanning apparel & accessories, action sport, auto, health, and home decor — joined or reinvested in the Reflektion platform, including Big Lots, Destination Lighting, DSW, Finish Line, Hanesbrands, Lane Bryant, Levi’s, Room & Board, Reeds, Republic of Tea, Rough Country, Zenni Optical.
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Online retailers powered by Reflektion saw 66% growth in online revenue compared to the industry average of 44% during the 2020 pandemic year.
Reflektion ended the year with a 24% YoY revenue increase and a 35% increase of customers running on the customer experience platform.
Now more than ever, Retailers are doubling down on investing in end-to-end optimized shopper relevancy to deliver customer-centric experiences and drive revenue growth. Within their full-services stores, Destination Lighting’s priority is to show the customer what they want to buy quickly by understanding their purchase intent.
Destination Lighting, a century-old leading home retailer, recently signed on with Reflektion. “The direct to the consumer market for quality lighting is underserved. With a wide span of products, we know that a completely connected experience platform powered by Artificial Intelligence is the only way to simulate the high-touch treatment we provide with the experienced staff in our stores. Understanding the characteristics of the customer’s tastes quickly instills buyer-confidence in their shopping journey,” said Patrick Dolan, owner of Destination Lighting.
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Reflektion CEO Amar Chokhawalashares “It’s important for us to help companies like Destination Lighting as they take a more direct to consumer approach to online sales and need to deliver relevant customer-centric experiences to drive revenue growth.”
Reflektion, which was founded by pioneers of Google, Netflix, and Yahoo! in 2012, is disrupting the customer engagement experience for retailers by making AI accessible to all. Its sophisticated platform and technology architecture enables brands to process a tremendous amount of customer, behavioral, and product/content data, respond in real-time to individual shopper preferences and intent with the most relevant content or products, and understand the business impact of each new experience created.