Infobip Moving Into the Year of AI Adoption

Infobip working with Microsoft on creating solutions that push innovation further

Global cloud communications platform Infobip is integrating GenAI solutions through Microsoft’s Azure OpenAI technology in its customer offer for the first time. In a world increasingly defined by AI transformation, businesses can accelerate their growth through custom solutions. Infobip is set to enable customers to unlock that potential through its strategy of adopting and innovating GenAI.

Offering its most comprehensive and holistic approach to date through leveraging Azure OpenAI and Microsoft Cloud, Infobip allows businesses to integrate the latest GenAI capabilities to enhance their own customer service experience like never before.

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The new solutions have already been integrated into Infobip’s AI Hub and Advanced AI Assistant. The Advanced AI Assistant enables firms to use multiple use cases embedded with AI, while using a broader set of SaaS tools in Infobip AI Hub allows them to build end-to-end conversational journeys whether for marketing, sales or support with minimal effort and no coding knowledge. Its comprehensive AI overhaul of its existing SaaS tools within AI Hub now integrates advanced analytics, AI, and generative AI features into its core platform offering.

Veselin Vukovic, VP of Strategic Partnerships at Infobip, said: “Integrating Microsoft’s Azure OpenAI solutions into Infobip’s conversational, engagement, and commerce solutions helps businesses access innovative tools, create seamless two-way experiences, and boost engagement and sales while improving efficiencies.”

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