The user-friendly solution guides prospective buyers through curated recommendations to find a color they love
Further, a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, announced it is the AI company that developed Behr Paint Company’s new paint color selection generative AI experience, ChatHUE™. The tool is designed to remove key barriers in the paint color selection process to improve customer confidence, reduce lead time and drive conversions.
Behr Paint’s prospective buyers have historically faced challenges narrowing in on the right paint color for their project, with decision fatigue often leading to cart abandonment. The color experts at Behr worked closely with Further to build a new color selection tool, which is built on Google Cloud and trained on Behr Paint’s extensive proprietary color data. The tool seamlessly guides customers through the color selection process and brings color expertise directly to the consumer, with curated recommendations informed by data-driven market trends and timely access to resources.
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“Partnering with Behr and Google Cloud, we set out to solve a real problem that stops people from starting projects,” said Emily Clark, Head of Retail at Further. “ChatHUE™ uses AI to make choosing a paint color simpler, more personal and a lot less overwhelming. It’s exciting to see technology remove friction in such a tangible way and help more people feel confident bringing their spaces to life.”
The custom, scalable AI-powered tool delivers real-time color recommendations through a guided, conversational experience. The solution can also customize color suggestions based on project type and aesthetic preferences by simplifying options and enhancing user confidence.
“Collaborating with the innovative team at Further allowed us to develop a tool that combines cutting-edge technology with our expertise in color, making the process of choosing the perfect shade easier, faster, and more inspiring than ever before,” said Andy Lopez, SVP and Head of Marketing of Behr Paint.
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