Cybersecurity veteran brings track record of successfully developing world-class brands for hyper-growth disruptors
Evolv Technology, the world’s leading provider of artificial intelligence (AI)-based touchless security screening systems, announced the appointment of Dana Loof as chief marketing officer (CMO), reporting to Peter George, Evolv Technology’s chief executive officer (CEO).
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In this new position for the company, Loof assumes worldwide responsibility for all Evolv Technology marketing and communications initiatives. The 25-year industry marketing veteran brings a stellar track record in launching innovative and disruptive infrastructure technologies and building category leaders.
Loof joins Evolv Technology from Palo Alto Networks, where she most recently served as vice president of marketing for Europe, the Middle East and Africa (EMEA). In addition to Palo Alto Networks, she has held key marketing roles at eVault (acquired by Seagate), Veritas (acquired by Symantec) and Oracle.
The world’s pioneer and market leader in AI-based touchless security screening systems, Evolv Technology recorded 100 percent growth in 2020. Highlights include record sales to some of the world’s top brands, new strategic partnerships, and adding growth equity from blue-chip investors. Evolv Express® is deployed worldwide and has been used to screen more than 50 million people – second only to the U.S. Department of Homeland Security’s Transportation Security Administration (TSA) in people safely screened.
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“Evolv’s rise to leadership in the security screening industry demanded that we hire a marketing leader equal to the company’s potential and rapidly expanding market reach,” said Evolv Technology CEO Peter George. “Dana’s experience and leadership will play a pivotal role, helping an enormous marketplace understand the clear, demonstrable advantages our touchless security systems provide.”
“The twin threats of gun violence and a world challenged by the COVID pandemic mandate new approaches to delivering safety and a sense of well-being for our most important private and public venues,” said Evolv Technology CMO Dana Loof. “By harnessing our technical innovations in sensors and AI to overcome the widely recognized deficiencies of outdated security screening products, Evolv enables ticketed venues, workplaces, schools and other public-facing organizations to vastly improve their ability to keep their customers, employees, guests, students and staffs safe and to rapidly and more naturally enter venues. It’s exciting to join such a talented and respected team with such a clear and compelling mission.”
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