FindMine, Inc., the New York City-based retail AI platform, announced that it has partnered with Destination XL Group, the leading omni-channel specialty retailer of big + tall men’s apparel, to scale its superior styling and outfitting expertise across its digital environment. The partnership with FindMine enables DXL to answer the question “How should I wear this?” for every customer and every product.
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Shifting styling and outfitting from manual merchandising to FindMine’s artificial intelligence content engine allows DXL to deliver a level of service customers have come to expect from the brand – in-store and digitally, at scale – while keeping the same high quality.
DXL is reinforcing and heightening their editorial point of view while improving the customer experience by allowing shoppers to get DXL-expert style guidance at their fingertips. In the first few months since launching with FindMine, DXL made a meaningful gain in incremental revenue per visitor (as measured in a rigorous A/B test), and improved product discovery and sell-through of strategic product categories.
For their marketing campaigns, DXL achieved a 65% interaction rate and an impressive 8% conversion rate (where industry standards conversion rates hover around 2%, according to IRP Cloud) across FindMine-powered dynamic & themed landing pages, which take advantage of “micro-moments,” like a trend toward backyard weddings.
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“Our shopper is an underserved customer, and he often finds it difficult to outfit and buy clothes at other places due to a lack of broad selection and fit. We are most excited about FindMine’s ability to bring to our digital channels the high touch store service around styling and outfitting that customers have come to expect from our store associates, while saving us significant time and effort in doing so.” – Ujjwal Dhoot, Chief Marketing Officer, DXL Group
“At FindMine we believe the biggest strategic advantage brands and retailers have is their unique editorial point of view. That specific way DXL sees fashion is something so unique – but it’s challenging to scale. We are thrilled that DXL has trusted FindMine’s content engine to scale what the DXL style stands for.” – Michelle Bacharach, CEO, FindMine