The Company’s AI-enabled SWARM solution performs for a large B2B Client
CloudCommerce, Inc, a leading provider of digital advertising solutions, today announced that aiAdvertising, Inc., a wholly-owned subsidiary of the Company, used its AI-enabled SWARM solution to dramatically improve results for a large B2B client.
The AI-enabled SWARM experience for one of the largest sellers of heavy equipment in the U.S. included:
- Engaged the SWARM “always on” visibility feature with client’s sales pipeline
- Engaged the SWARM measurement dashboard which ties the media spend to sales
- Increased viewer engagement
- Increased average duration
- Increased pages viewed per session
- After six months, the client increased its commitment by 340%
“Businesses selling to other businesses (B2B) are often overlooked in the advertising world,” said Andrew Van Noy, the Company’s CEO. “However, B2B digital ad spend in the U.S. is expected to surpass $9 billion in 2021. Therefore, we are very pleased to see our AI-enabled SWARM perform so well with this B2B client, as it opens up whole new market opportunities for our Company. Also, this experience demonstrates, once again, the benefit of using artificial intelligence to improve advertising performance.”
Read More : SalesTechStar Interview with Scott Lasica, Chief Sales Officer at Stream
The Company is developing SWARM into a cloud hosted software platform that will harness the power of artificial intelligence, machine learning, and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.
The AI-enabled SWARM experience for one of the largest sellers of heavy equipment in the U.S. included:
- Engaged the SWARM “always on” visibility feature with client’s sales pipeline
- Engaged the SWARM measurement dashboard which ties the media spend to sales
- Increased viewer engagement
- Increased average duration
- Increased pages viewed per session
- After six months, the client increased its commitment by 340%
“Businesses selling to other businesses (B2B) are often overlooked in the advertising world,” said Andrew Van Noy, the Company’s CEO. “However, B2B digital ad spend in the U.S. is expected to surpass $9 billion in 2021. Therefore, we are very pleased to see our AI-enabled SWARM perform so well with this B2B client, as it opens up whole new market opportunities for our Company. Also, this experience demonstrates, once again, the benefit of using artificial intelligence to improve advertising performance.”
The Company is developing SWARM into a cloud hosted software platform that will harness the power of artificial intelligence, machine learning, and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.
Read More : Three Ways to Measure Whether Sales and Marketing Teams are in Sync