aiAdvertising, Inc., a wholly owned subsidiary of the Company, is now under way using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%
CloudCommerce, Inc., a leading provider of digital advertising solutions, today announced that it has officially launched aiAdvertising, Inc., its wholly owned subsidiary focused on using artificial intelligence (AI) to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%.
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“For the last year, we have been laying the groundwork for this special day,” said Andrew Van Noy. “Market acceptance of our SWARM solution encouraged us to take the next step – using state-of-the-art tools, such as AI to eliminate inefficiencies that could potentially reduce the costs of advertising by as much as 50%.”
The Company is developing SWARM into a cloud hosted software platform that will harness the power of artificial intelligence, machine learning, and predictive algorithms to eliminate the inefficiencies, waste and guesswork that is inherent and accepted in today’s data driven digital marketing campaigns.
“We believe that advertisers today are looking toward technology and data to provide more accurate results on a larger scale,” Mr. Van Noy continued. “They are looking to consolidate multiple disciplines and vendor partners into one simple, elegant, end to end solution.”
Mr. Van Noy concluded, “Our goal is to create inter-platform workflows whereby the output from one is the input to the other. We see a fully developed version of SWARM as a platform that will automate and integrate the processes of data / persona creation, predictive creative, omni-channel activation, and measurement that will connect the action that leads to commerce.”
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