Global fraud protection leader, ClearSale (www.clear.sale), announced today a new webinar in partnership with innovative helpdesk technology provider, Gorgias. The free webinar, 5 Steps to Turn Your Customer Service, CX, and Fraud Prevention Into Sales Generators, will take place live this Thursday, June 17, 2021 and will show online merchants how customer service and fraud prevention support better customer experiences and increased sales.
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“Meeting the customer’s expectations is more challenging and more important than it has ever been before”
The shift to online shopping has changed consumer perspectives and their expectations of retailers. In a recent survey conducted, 79% of consumers saying that the overall experience is as important as the products a company offers, online retailers must evaluate the customer experience holistically to stay competitive. Part of that equation is offering both exceptional customer service and a safe and seamless purchasing experience, with 39% of consumers stating that a false decline of their purchase would prevent them from ever shopping with the retailer again.
“Meeting the customer’s expectations is more challenging and more important than it has ever been before,” said Rohan Kapoor, Strategic Partner Manager at Gorgias. “To create great, end-to-end experiences, the purchase process must be fast and safe, and businesses must have the right information at their fingertips during customer interactions. With data surfaced for customer service agents, customer service contact can become revenue-generating opportunities.”
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Denise Purtzer, ClearSale’s VP of Partnerships and webinar co-host, added, “Of course, with increased online sales comes an increased risk of fraud. But fraud prevention that is only programmatic results in false positives, disrupting both the purchase flow and the customer experience. The end result is a lost sale today and, more than likely, lost sales in the future. Online merchants need better customer service and fraud prevention tools in their arsenal to avoid lost revenue.”