Camera IQ, the world’s first camera marketing platform, announces a new integration with Adobe® Creative Cloud® Libraries to lower the barrier to entry for augmented reality (AR). The integration gives designers and marketers a single point of connection to unify their workflows, by making creative elements managed in Creative Cloud Libraries available in Camera IQ. The announcement was made as part of Adobe MAX.
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“Consumers actively engage with AR content daily and we are committed to supporting creators as they develop for new mediums, like mixed reality, to engage with audiences wherever they are,” said Vijay Vachani, Senior Director of Product Management and Partner Ecosystem for Adobe Creative Cloud. “Camera IQ’s integration of Creative Cloud Libraries will bridge the gap between design and marketing teams and will lower the barriers to create AR experiences that are up to date and on-brand.”
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Through this powerful integration, design teams using Adobe Creative Cloud apps like Photoshop® and Illustrator®, can now efficiently collaborate with their marketing counterparts to create and deploy AR experiences for social media in an integrated workflow. Camera IQ’s solution enables brands to create in a new dimension and across multiple platforms, quickly and efficiently.
“Camera IQ’s mission is to democratize access to AR tools to help brands achieve their business goals,” said Allison Ferenci, CEO and co-founder of Camera IQ. “This integration enables designers to never have to leave their creative tools by simply selecting the assets that they want to use from Adobe Creative Cloud Libraries and compositing them in the Camera IQ platform.”
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